01 Scope of This Policy

This Privacy Policy applies to personal information processed by Tyxena LLC through our Shopify-powered store, checkout, customer accounts, customer service, marketing communications, and related services collectively referred to as the “Services.”

“Personal information” means information that identifies, relates to, describes, or can reasonably be associated with an individual or household.

Personal information does not include information that has been anonymized, aggregated, or deidentified so that it cannot reasonably be connected with an identifiable individual.

02 Personal Information We Collect

The information we collect depends on how you interact with Tyxena and may include the following categories:

03 How We Collect Information

We may collect personal information from the following sources:

• Directly from you when you browse the store, submit an order, create an account, subscribe to marketing, review a product, or contact us.
• Automatically through cookies, pixels, local storage, server logs, analytics tools, and similar technologies.
• From Shopify when Shopify provides the commerce, checkout, hosting, analytics, security, or account functionality used by our store.
• From payment providers when they process, authorize, decline, refund, or assess the security of a transaction.
• From service providers such as fulfillment partners, suppliers, delivery carriers, customer-service platforms, analytics providers, and security providers.
• From advertising partners when advertising or analytics technologies are enabled and permitted by your privacy settings and applicable law.
• From another person when someone purchases a gift for you, provides your information for delivery, or otherwise requests that we communicate with you.

04 How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• Operating, maintaining, and improving our store and Services.
• Processing payments, orders, deliveries, returns, replacements, cancellations, and refunds.
• Creating and managing customer accounts.
• Sending order confirmations, shipping updates, security alerts, and other transactional communications.
• Responding to questions, complaints, requests, and customer support inquiries.
• Verifying transactions and detecting fraud, abuse, payment risk, security incidents, and unauthorized activity.
• Personalizing store content, shopping experiences, and product recommendations.
• Measuring website usage, store performance, and customer interactions.
• Sending marketing communications where you have subscribed or where otherwise permitted by applicable law.
• Displaying and measuring advertisements where permitted by your privacy choices and applicable law.
• Maintaining accounting, tax, business, transaction, compliance, and dispute records.
• Enforcing our policies and protecting the rights, property, safety, and security of Tyxena, our customers, and others.
• Complying with legal obligations, court orders, lawful requests, and regulatory requirements.

05 Legal Bases for Processing

Where applicable privacy law requires a legal basis, we may process personal information based on:

• Contractual necessity when processing is needed to accept, fulfill, deliver, or support your order.
• Legitimate interests in operating our business, maintaining security, preventing fraud, improving the store, and providing customer support.
• Consent for certain marketing communications, cookies, analytics, advertising, or other activities where consent is required.
• Legal obligations such as maintaining financial records, complying with tax requirements, and responding to lawful requests.
• Protection of legal rights when establishing, exercising, or defending legal claims or protecting customers and others from harm.

06 How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

• Shopify, which provides our online commerce, checkout, hosting, security, analytics, and related technology.
• Payment and fraud-prevention providers that process payments, authorize transactions, and identify unauthorized activity.
• Suppliers, fulfillment providers, warehouses, and delivery carriers that prepare, ship, track, and deliver orders.
• Technology providers that support website hosting, email, customer accounts, customer service, analytics, security, and business operations.
• Marketing and advertising partners where permitted by applicable law and your privacy choices.
• Professional advisers such as attorneys, accountants, insurers, auditors, and consultants.
• Government authorities or other parties when required by law or reasonably necessary to protect rights, property, safety, customers, or the public.
• Parties involved in a business transaction such as a merger, acquisition, financing, restructuring, or sale of business assets.

Service providers are expected to process personal information only as necessary to perform their services, except where they process information independently under their own privacy policies.

07 Shopify and Our Online Store

Our store is hosted and powered by Shopify. Shopify processes personal information to provide commerce services, checkout, hosting, fraud prevention, security, customer accounts, analytics, personalization, and other platform features.

In certain situations, Shopify processes personal information on behalf of Tyxena. In other situations, Shopify may process information for its own purposes as described in Shopify’s privacy notices.

Learn more through the Shopify Consumer Privacy Policy .

You may also manage certain ways Shopify processes your information through the Shopify Privacy Portal .

08 Cookies and Similar Technologies

Tyxena, Shopify, and our service providers may use cookies, pixels, tags, local storage, software development kits, and similar technologies to recognize your browser or device.

These technologies may be used for:

• Necessary functionality, including shopping carts, checkout, security, fraud prevention, customer accounts, and order processing.
• Preferences, including remembering language, location, session, shopping-cart, and display choices.
• Analytics, including measuring visits, traffic, store performance, and how customers interact with pages.
• Advertising, including measuring campaigns, limiting repeated advertisements, and showing more relevant advertisements where permitted.

Where legally required, non-essential cookies and tracking technologies will be used according to your consent choices.

You can also control cookies through your browser settings. Disabling necessary cookies may prevent the cart, checkout, customer-account, or other store features from working correctly.

09 Advertising, Sale, and Sharing

We may use analytics and advertising technologies to measure campaigns, understand store activity, and provide more relevant advertising.

These technologies may disclose online identifiers, device information, IP-derived location, and browsing activity to advertising or analytics partners.

Some privacy laws may classify certain advertising disclosures as a “sale,” “sharing,” or processing for “targeted advertising,” even when personal information is not exchanged directly for money.

Where applicable, you may opt out using the privacy controls or data-sharing opt-out page displayed by our store, or by contacting us at info@tyxena.com .

10 Marketing Communications

When you subscribe to email or SMS marketing, we may send product announcements, offers, educational content, cart reminders, and other promotional communications.

You can unsubscribe from marketing emails by selecting the unsubscribe link included in the message.

Where SMS marketing is available, you can follow the opt-out instructions included in the message.

Unsubscribing from marketing does not prevent us from sending transactional communications concerning orders, payments, account security, policy updates, or customer-support requests.

11 Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy.

Retention periods depend on factors including:

• The type and sensitivity of the information.
• Whether you maintain an active customer account.
• Whether information is needed to complete or support an order.
• Tax, accounting, financial, consumer-protection, and recordkeeping requirements.
• Fraud prevention, security, dispute, chargeback, and legal-claim requirements.
• Contractual and operational requirements imposed on Tyxena or our service providers.

When personal information is no longer reasonably required, we may delete, anonymize, aggregate, or securely isolate it, subject to lawful backup and retention practices.

12 Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

These measures may include restricted access, secure service providers, fraud-monitoring tools, account controls, and encrypted connections where appropriate.

No internet transmission, website, or electronic storage system can be guaranteed to be completely secure. You are responsible for protecting your account credentials and devices.

Contact us promptly if you believe your customer account or personal information has been accessed or used without authorization.

13 International Data Processing

Tyxena is based in the United States. Shopify and other service providers may process personal information in the United States, Canada, and other countries where they or their service providers operate.

Privacy and data-protection laws in those countries may differ from the laws where you live.

Where required, personal information may be transferred using appropriate contractual, legal, or organizational safeguards.

14 Your Privacy Rights

Depending on where you live and the law applicable to Tyxena’s processing, you may have the right to:

• Confirm whether we process your personal information.
• Request access to personal information maintained about you.
• Request correction of inaccurate personal information.
• Request deletion of eligible personal information.
• Receive certain personal information in a portable format.
• Object to or restrict certain processing activities.
• Withdraw consent where processing relies on consent.
• Opt out of qualifying targeted advertising, sales, or sharing.
• Appeal a decision concerning a privacy request where this right is provided by applicable law.
• Exercise available privacy rights without unlawful discrimination.

Privacy rights are not absolute. We may retain or continue processing information where permitted or required for legal compliance, completing transactions, maintaining security, preventing fraud, resolving disputes, or exercising legal rights.

15 Submitting a Privacy Request

To exercise an applicable privacy right, email info@tyxena.com with the subject line Privacy Request.

Please describe your request and provide enough information for us to locate the relevant customer record.

We may need to verify your identity before completing your request. Verification information will be used only to assess and process the request.

An authorized agent may submit a request where permitted by law. We may request evidence of the agent’s authority and may ask you to verify your identity directly.

We will respond within the period required by applicable law. Where permitted, we may extend the response period and notify you of the reason.

16 Children’s Privacy

Our Services are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required parental authorization.

If you believe a child has provided personal information to us without appropriate authorization, contact info@tyxena.com so that we can review and address the matter.

17 Third-Party Links and Services

Our store may contain links to websites, social-media platforms, apps, payment services, or other services operated by third parties.

We do not control the privacy, security, content, or data practices of independent third parties.

Personal information you provide directly to a third party is governed by that party’s privacy policy. Review the applicable privacy notice before providing information or using an external service.

18 Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, products, business practices, service providers, technology, or legal obligations.

The revised Policy will be published on this page with an updated revision date.

Where legally required, we may provide additional notice or request consent before a material change takes effect.

19 Contact Information